Earlier this month, brands like Dial, Lysol and Purell ramped up aggressive advertising print and TV ad campaigns in light of the swine flu buzz. A pretty logical marketing response to an epidemic that has every MD in the world saying that the best preventive measure is covering mouths and washing hands.
Every now and then the media hands your company a slam dunk. When gas prices went through the roof, bicycle sales and small car sales followed suit. When President Obama announced his intent to ban certain types of firearms, sales of those firearms exploded. The list goes on and on.
What types of news might your business prosper from and are you ready to respond? Chances are one or more of your competitors are.