Stephen King has written that he believes Hell is repetition. Any guy that has the wherewithal and talent to sell a bazillion books has to be onto something, right? What does that have to do with your business and sending email, you ask? It has to do with you becoming more productive, efficient and avoiding repetition Hell.
You type out several virtually identical emails a day or every week that are virtually identical in content. Essentially, you're responding in the same way to inquiries or you're reaching out with the same type of message/information.
Purgatory (You're Almost There)
Who doesn't deplore needless typing. It's a waste of your time, your life and your abilities to be exceptionally efficient and productive. So, you type a message template once, copy and paste when necessary and throw in an occasional and personalized nice-ity. Better than repetition Hell, but aren't you really wanting Heavenly Bliss?
Create a unique page on your website with an easy alias URL related to the type of information you're getting out. Now, your three or four paragraphs turns into a line or two of personalized greatness and a short and easy URL.