Isn't it frustrating? You product or service is great. It's going to solve a lot of problems, move your potential clients forward, make them more happy, improve their lives, save them tons of money, and no one can be more convincing or charming than you, but....
At least address the issues that are surrounding the problem that you're trying to solve for your clients, for your buyers.
How most offers work:
1. Here's the stuff
2. Here's why it's better than the stuff other people are selling and why you need it
3. Here's how much
4. Wanna buy?
Talk to your clients or customers about what they need, the unique problems they have and sort those issues out. Anyway, you're an expert in your industry, right?