Many fashion savvy femmes formerly known as "Fashionistas" have now graduated to an all new recession worthy title: Recessionista.
Over at the Shop Barbara Blog, Barbara notes that looking great is not an option, but as personal economis face a crunch, more and more women are resorting to strategic shopping efforts to get more for less in the fashion arena. Here, retailers like Shop Barbara are the new Nordstroms, a place where recessionistas unite to get get better value in their mission to look absolutely fabulous.
Large and well-known retailers in the fashion world have dominated the market. A big part of that has been the shopping experience offered by posh retailers. As recessionistas get frugal, more of the market share in this arena is going to online retailers like Shop Barbara.
A great example of how at least one company is embracing a shift in a big market that is strong enough to create an all new brand of shopper.