Asa Products Corporate Blog

Asa in the highest ranks of Amazon 2009 Holiday sales

Asa has been at the forefront of e-commerce sales for many years. Recognizing that online sales would be a way to make products readily and easily available for customers worldwide and that e-commerce would be an important sales channel of the future, Asa has been involved with e-commerce sales since the mid 90's.

Asa's recent sales performance accolades from Amazon.com is the latest in a long line of successful online sales channels. Amazon announced that throughout the 2009 Holiday shopping season, Asa ranked within the highest sales performers on the online retail giant's website.

In addition to outstanding sales performance, Asa also received the ranking of A+ in customer satisfaction from Amazon.

Savvy shoppers head to the malls

Many online reports have noted that shoppers are stepping up to the plate with Holiday spending as the final days of Holiday shopping approach.

Although consumer spending has ticked up from last year this time, shoppers have learned a great deal about frugality in the past few years. Price comparison tools are being used and shoppers are rewarding retailers with aggressive price slashing strategies.

The price comparison tools being used most often by consumers are online, available through mobile devices and include Google Shopping and a slough of iPhone and iTouch applications.

Toys 'R' Us Two Day Mega Sale

Looking to cater to Holiday shoppers who are out of the gate quickly, Toys 'R' Us, the toy retail giant, is having what it calls a two day mega sale. When does it kick off? Today!

If you're one of those early bird Holiday shoppers or if you want to get warmed up for the upcoming Black Friday, you'll find some excellent deals at the Toys 'R' Us online store, including 50% off on many items that are sure to be favorite toy buys this Holiday season.

While you're at it, don't forget to take a close look at the Tri-ton at Toys 'R' Us.

Dick's Sporting Goods Won't Stock Michael Vick Jerseys

With so much controversy surrounding professional NFL player Michael Vick, Dick's sporting goods has decided not to stock Michael Vick jerseys. But wait, it's not because of the controversy surrounding the notorious and talented professional athlete, it's because Eagles fans just aren't buying.

In a recent Los Angeles Times article, the company's CMO, Jeff Hennion, cites the a very practical lack of demand for Eagles jerseys. Hennion explains that if the demand for Eagles licensed jerseys goes up, Dick's Sporting Goods will begin stocking Michael Vick jerseys.

Target Launches All-New "Up & Up" House Brand

Target recently announced the all-new Up & Up house brand. A type of re-launch of the Target house brand, the Up & Up branding effort puts a new face on commodity type items that Target retails. Since March, the company has been phasing in this new brand and expect to hit a quantity of 800 everyday and essential products using the brand. These new Up & Up branded products will cover over 40 product categories. The newly branded products will be characterized as a low-cost alternative to some higher priced brand name products. Up & Up products are available at Target retail stores nationwide and some select Up & Up products are available at Target.com.

Eddie Bauer Files Chapter 11: Outdoor Products Take a Hit

The recent chapter 11 filing of Eddie Bauer, a 90-year-old retailer of outdoor products, is significant. Giving way to a heavy debt load, Eddie Bauer has been an icon in the outdoor lifestyle industry and has been an important sporting goods and outdoor clothing retailer. Although brand has been owned by several influential companies, it has managed to maintain a very similar appeal to outdoor consumers throughout its 90 years. Some critics believe that the downfall of Eddie Bauer began when the company moved away from rugged type product lines and began dabbling in the arena of women's and children's clothing.

Amazon Pushes "Outdoor Fun Store" for Summer Sales

With summer just around the corner, Amazon is beefing up its outdoor products sales with the Outdoor Fun Store. Another amazing Amazon gateway that will get summer shoppers out doors with just about every type of outdoor product for kids and adults that you can imagine, including your favorite Tri-ton.

Target Implements Point of Sale Enhancements for Sight Impaired

Target announced, along with a whose who in the site impairment organization world, that the company will install new accommodations at every target store that will make shopping at Target easier for the sight impaired. By December 2009, all target stores will be equipped.

The enhancement to point of sale devices will include tactile keypads that allow those with visual impairments to effectively and safely enter payment information. Universally appraised for its effort to better serve the visually impaired, Target representatives hope that other retail chains will follow suit with similar accommodations.

Big 5 First Quarter Performance In: Stocks Soar!

Bouncing back good and proper, Big 5, the sporting goods chain, announced very strong performance in the first quarter of 2009. The Wall Street Journal reported (sub req)that shares of the firm (BGFV) soared as much as 36% earlier this month.

This could be a sign that Americans are now getting out of the house for some outdoor sporting and that sporting goods are bouncing back nicely in light of the economic downturn.

Toys 'R' US Launches Value Area in Stores

Earlier this month Toys 'R Us introduced a value merchandising area in stores that includes low-cost toys at from $1 - $3. A response to decreased consumer spending, the toy retail giant expects to shore up more sales with this low cost category. Toys 'R Us is also expanding it's product cost range toward lower cost toy products.

Where can consumers find these low-cost areas in Toys 'R Us stores? Every shopper will see this merchandising wonder as soon as they step inside, at the very front.