Target recently announced the all-new Up & Up house brand. A type of re-launch of the Target house brand, the Up & Up branding effort puts a new face on commodity type items that Target retails. Since March, the company has been phasing in this new brand and expect to hit a quantity of 800 everyday and essential products using the brand. These new Up & Up branded products will cover over 40 product categories. The newly branded products will be characterized as a low-cost alternative to some higher priced brand name products. Up & Up products are available at Target retail stores nationwide and some select Up & Up products are available at Target.com.
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