Asa Products Corporate Blog

Target Launches All-New "Up & Up" House Brand

Target recently announced the all-new Up & Up house brand. A type of re-launch of the Target house brand, the Up & Up branding effort puts a new face on commodity type items that Target retails. Since March, the company has been phasing in this new brand and expect to hit a quantity of 800 everyday and essential products using the brand. These new Up & Up branded products will cover over 40 product categories. The newly branded products will be characterized as a low-cost alternative to some higher priced brand name products. Up & Up products are available at Target retail stores nationwide and some select Up & Up products are available at Target.com.

Grand Theft Bicycle: Lance Armstrong's $10k Bike Stolen

Very bad news for bike thieves this week. A man arrested for the theft of a bicycle, valued at $10,000 and owned by famed American cyclist Lance Armstrong will be spending some serious time in a California state prison. Pleading no contest to charges of second-degree burglary and grand theft, the five fingering thief will spend three years in prison, according to a report on the case.

Eddie Bauer Files Chapter 11: Outdoor Products Take a Hit

The recent chapter 11 filing of Eddie Bauer, a 90-year-old retailer of outdoor products, is significant. Giving way to a heavy debt load, Eddie Bauer has been an icon in the outdoor lifestyle industry and has been an important sporting goods and outdoor clothing retailer. Although brand has been owned by several influential companies, it has managed to maintain a very similar appeal to outdoor consumers throughout its 90 years. Some critics believe that the downfall of Eddie Bauer began when the company moved away from rugged type product lines and began dabbling in the arena of women's and children's clothing.

Asa's Mobo / Tri-ton Takes Flight with Skymall

Yes, Mobo/Tri-Ton riders live life to the fullest. They're on the move and going places. So, the folks at Asa thought, what better place to feature the Mobo/Tri-ton than in Skymall, the worlds favorite shopping destination in the sky. Now, thousands of people every day, after hopping onto a plane, will have the opportunity to scop up a Mobo/Tri-ton.

Asa is pleased to laucnh an all-new relationship with Skymall and to make the Mobo/Triton available to flyers across the country.

For details, visit Skymall online!

CYBEX Announces Pink Treadmill in Support of Breast Cancer

On May 28, CYBEX International, a manufacturer of exercise products for the commercial and consumer markets, announced an all-new treadmill design that will log miles and raise funds for The Breast Cancer Research Foundation. The treadmills, manufactured in the state of Massachusetts, will be sold to health clubs, hotels, spas, recreation centers and corporate gyms.

Joan Carter, CYBEX Executive Director and Founder of the CYBEX Pink Ribbon Run. “The evolving body of research strongly suggests that, at all ages, physical activity, and in particular cardiovascular activity, reduces the risk of developing breast cancer later in life. CYBEX shares a common value with BCRF on the importance of science and research. The monies raised from this program can play an integral role in finding a cure for breast cancer.”