The recent chapter 11 filing of Eddie Bauer, a 90-year-old retailer of outdoor products, is significant. Giving way to a heavy debt load, Eddie Bauer has been an icon in the outdoor lifestyle industry and has been an important sporting goods and outdoor clothing retailer. Although brand has been owned by several influential companies, it has managed to maintain a very similar appeal to outdoor consumers throughout its 90 years. Some critics believe that the downfall of Eddie Bauer began when the company moved away from rugged type product lines and began dabbling in the arena of women's and children's clothing.
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