Earlier this month Toys 'R Us introduced a value merchandising area in stores that includes low-cost toys at from $1 - $3. A response to decreased consumer spending, the toy retail giant expects to shore up more sales with this low cost category. Toys 'R Us is also expanding it's product cost range toward lower cost toy products.
Where can consumers find these low-cost areas in Toys 'R Us stores? Every shopper will see this merchandising wonder as soon as they step inside, at the very front.
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